In the fast-paced world of retail, standing out is not just about offering great products, but also about delivering an exceptional customer experience. MAPCO, a Tennesse based convenience store chain with 300+ stores, has taken this challenge head-on by launching an in-app game that doesn't just entertain but also rewards.
The Game Changer: MAPCO Drift
On August 29, 2023, MAPCO launched the first season of its in-app game, MAPCO Drift, where customers can steer their way to spectacular prizes. With a grand prize of 1 million reward points and substantial point prizes for 29 runners-up, MAPCO Drift incentivizes participation in a thrilling and competitive environment.
How It Works
To join the excitement, users simply:
- Sign up or log in to MAPCO MY Reward$ via the MAPCO App.
- Navigate to “Games” on the App Home Screen.
- Select the MAPCO Drift Game Tile and start the race to rewards.
- Watch the leaderboard update in real-time and strategize to climb the ranks before the season closes on October 30.
Leveraging the Platform
Our platform enabled MAPCO to:
- Offer an interactive game that encourages frequent app usage and brand interaction.
- Create a live leaderboard that fuels competition and frequent check-ins.
- Reward customers in a way that increases loyalty and drives in-store traffic.
Learn more about Rovertown's in-app racing game in this previous post.
