2024 c-store marketing calendar & campaigns

App Inspo


At Rovertown, we understand the importance of engaging customers with timely and thematic promotions throughout the year. That's why we've crafted a detailed calendar of in-app marketing campaigns that align with national holidays and seasonal events. Here's how you can keep your convenience store buzzing with activity every month.

🎉 Jumpstart January

New Year’s Day (January 1)

Kickstart New Year’s resolutions with "Wellness Wins" deals and sweepstakes in collaboration with health-focused brands.

Thank Your Customers Week (January 2-8)

Celebrate the heart of your business – your customers. Offer special “Thank You” rewards on the app to show your appreciation.

National Pizza Week (January 14-20)

National Pizza Week is a week-long celebration that begins on the second Sunday in January every year. Advertise an app-only coupon for free extra toppings or a discount on a slice.

🌸 Spring into Sales

Employee Appreciation Day (March 1)

Spotlight your stellar team using Rovertown’s store tagging system. Create a Special to shoutout an employee from each store location.

Easter (March 31)

Create an Easter Egg Hunt on the app by adding a “hidden” image of an easter egg at the bottom of your app page. When clicked, it takes them to a secret page that has a coupon for a free in-store treat.

National Car Care Month (April)

Drive attention to your car wash services 
with month-long promotions.

Stamp Out Hunger Food Drive (May 11)

Set up in-app donations where loyalty members can redeem 1,000 points for $1 to donate to a local food bank – "Points for Purpose".

🌤️ Sizzling Summer Strategies

Dairy Month (June)

Send Push Notifications like "Milkshake 
Mondays" or "Cheese Lovers’ Fridays".

Back-to-School Month (August)

Engage the Gen Z audience with your in-app racing game promos.

🍁 Fall into Engagement

Truck Driver Appreciation Week (September 15-21)

Offer a “Fuel Up, Drink Up” Special – a free beverage for truck drivers when they fuel up at your gas station.

Pizza Month (October)

Offer special pizza combo deals.

🎄 December’s Festivities

Holiday Season (December 1)

Create a Holiday Gift Guide Carousel within the app that features giftable items for every kind of customer.

Giving Tuesday (December 3)

Turn profits into purpose by donating a portion of that day’s earnings to a local charity.

Ugly Sweater Day (December 20)

Reward customers' holiday spirit. 
Create a Takeover Special like:  "Show Your Festive Worst!" – Show the cashier your ugly sweater and get a free coffee or fountain drink!

With these strategic in-app campaigns tailored for specific times of the year, your convenience store can not only boost sales but also build a loyal community of engaged customers. Remember to personalize each campaign to reflect your store's unique brand and community. Happy marketing!