Rovertown invests in technical capabilities with strategic new hire



Chris Patton, Head of Integrations and Implementations 

Rovertown is proud to kick off the new year with the announcement that Chris Patton has joined as the new Head of Integrations and Implementation. Patton fills this new role thanks to unprecedented demand as Rovertown increased its customer base by over 50% in 2023. This new position will streamline the process from when a retailer joins the app platform to launch. Patton’s experience working with leading technology vendors allows Rovertown to more easily add new partners to the dozens of existing integrations in the Rovertown Integration Store.

“This is a critical step as we continue investing in the future of our company,” says Mike Philip, CEO and Co-Founder of Rovertown.

“In this next stage of growth, it’s essential to quickly meet the technical requirements for vendor integrations and easily navigate the micro-steps involved in new app launches. Patton brings a wealth of experience and has already made a significant impact on our team.”

Prior to joining Rovertown, Patton spent nearly six years at Punchh, a leading loyalty and digital engagement provider for restaurants and convenience stores, where he most recently served as Senior Director of Technical Consulting. Patton helped implement many of the platform enhancements needed to support convenience stores, and he worked with several leading brands including Casey’s, Huck’s, Rebel, Dash In, RaceTrac, and more. Before helping Punchh expand into the convenience vertical, Patton spent more than two years managing marketing and IT projects for Taco Bell.

This move follows several strategic hires in 2023, including Bill Bustin, Head of Customer Success, and Frank Beard, Head of Marketing. It also follows the debut of Rovertown’s Integration Store in September, which was recently shortlisted for 2023 Omnichannel Initiative of the Year by Retail Technology Innovation Hub.

“Patton is an A-Player, and that’s what we look for at the end of the day,” says Jeffry Harrison, President and Co-Founder of Rovertown. “He’s well-known for his ability to solve complex problems, and we couldn’t be more proud to have him join the RoverTeam.”

From Patton

“I’m thrilled to join the RoverTeam, having worked closely together in my prior role,” says Chris Patton. “We sit at a unique nexus point in the mobile app space, connecting retailers to the leading technology vendors in loyalty, payments, mobile ordering, subscriptions, and much more. It’s important we remain nimble and responsive in this next stage of growth, and I’m excited to dig in.”