Spinx's spooky secret menu

App Inspo


Hidden ghosts led to a secret menu

The team at SPINX did something super mysterious with the Rovertown App Platform that even spooked us! Users could see the secret spooky menu in their mobile app by locating one of the three hidden ghosts. 👻

"Our team wanted to create a unique and fun way to engage with our customers while increasing the value of our app and loyalty program," says Katie Ingle, Digital Media Manager at Spinx. "Simultaneously, it was a great way for customers to view our seasonal, limited-time products from the 'comfort of their phone' before they visit our stores."

Katie also says customers loved the call-to-action from email campaigns and social posts since finding the ghosts felt like a scavenger hunt. Here's an example of how they promoted it.